Seagate 8TB Archive HDD Review

We create more data every time we snap a picture with our phone, record a video or post something to a social media website. The budding Internet of Things (IoT) means that our thermostats, vehicles and toasters (conceivably) only add to this unending stream of data. The Internet reaches to the far flung corners of the globe and the number of users streaming data, seemingly just into the nether, continues to expand every day.
 
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The only problem is that the data isn't actually disappearing into the nether. We expect to be able to retrieve a family picture in mere milliseconds from Facebook even if we uploaded it (and forgot about it) five years ago. We increasingly (and blindly) trust that our social media services will safely store our data and memories, well, forever.
The picture from your latest snap has to land somewhere, and that "somewhere" is a server that churns away day and night. This influx of data creates a tremendous challenge at the other end of the pipe, and datacenter operators are tasked with keeping this exponentially increasing burden of data under safe keeping; but the key is to do it in a cost-effective manner.

HDD vendors have responded to the need for more storage with clever engineering that increases the amount of storage they can provide per device, as well as per dollar. The newest innovation comes in the form of SMR (Shingled Magnetic Recording), which overlays data tracks to increase the amount of available storage capacity.

The Seagate SMR datacenter offering lowers cost to an unheard-of three cents per gigabyte of storage (and that is at retail pricing). This low cost has made the drives increasingly popular with consumers for bulk data storage, which is a use-case the drive excels at.
However, SMR is not without its tradeoffs. For those who aren't familiar with the limitations of SMR technology it can become a frustrating experience. Never fear, we've got it all figured out. Come along as we explore all things SMR in our Seagate 8TB Archive HDD Review at Tom's IT Pro.

5 Best Keyword Research Tools That Are Free

What are the best keyword research tools that are available for free? In this article, you’ll find top 5 free keyword suggestion tools.

With their simple yet intuitive interface, you can perform keyword research and generate thousands of keywords within minutes, meaning you’ll get your research done faster, and put the result to work for you, sooner.
Keyword Research is Not Guesswork Anymore!
If you are looking to improve the search engine rankings, or website visibility, simply guessing what your target audience might be searching on the Internet will not help you get very far.
Effective SEO campaigns are based on real data, facts, and customer’s behavior.
Best free keyword research tools digs deeper to find what your customers are really searching for on the web, so that you’ll start to “speak” their language.
The following best keyword research tools are not only free, but they’ll also allow you to pick up the best keywords from over 500 million keywords that are indexed in their database.
With these following best keyword research tools, you’re going to skyrocket the success of your SEO campaigns.

Top 5 Best Keyword Research Tools Every Marketer Should Use – FREE

1. Google Keyword Planner

The new Google keyword planner tool combines the power of a keyword tool as well as the traffic estimator to make it easy to devise effective marketing campaigns.
That is why there is no Keyword Tool available.
With the Keyword Planner tool, you can not only research for profitable keyword list and group them with similarity, but also get estimates of their performance and find the best bid and budget plan that are right for you.

2. Ubersuggest

If you’re struggling to find long-tail keywords in your niche, I would highly recommend you guys use Ubersuggest tool. It’s the free keyword suggestion tool that gather keyword ideas from Google Suggest and plenty other suggestion tool.
Simply type a keyword in the search box, select the language and a source, and Ubersuggest keyword suggestion tool will gather keyword ideas from web and other search verticals like news, shopping, and video sites.
Ubersuggest takes your root keywords, adds a digit or a letter in front of it, and gathers suggestions for you. Further, you can click on each suggestion to find more keyword ideas for your blog topics, web page, and SEO campaigns. With Ubersuggest, you’ll get plenty of fresh keyword ideas instantly from real user queries.

3. WordTracker Keywords Tool

The WordTracker Keywords Tool help you find keyword ideas that are gathered from real user queries, so that you’ll save time as well as boost your website search engine rankings by targeting only profitable keywords in your niche.
If you do not know how to find a profitable market/niche and attract highly “targeted” traffic to your site, the WordTracker Tool will help find the “right” set of keywords so that you can attract people who are genuinely interested in your services.
WordTracker Keywords Tool is a paid service, but you’ll get an opportunity to try it for FREE, for 7 days, and you’ll find at least 200-300 relevant words and search terms that people have recently typed in search engines.

4. WordStream’s Keyword Tool (free)

If you are running a SEO or PPC campaigns for your site, WordStream will help you deliver fresh set of keyword ideas for your site.
WordStream keyword tool generates specific set of keyword list that target certain niche, groups them into common categories/theme for easy ad launches, and gives you further suggestions so that you never run out of topics for your site/blog.

5. YouTube Keyword Tool (free)

If you are enthusiastic about video marketing, then YouTube has to be your second best friend in the search engine world, which potentially has the capability to drive hundreds, if not thousands of visitors from your videos alone.
Smart marketing people know how valuable YouTube is, and they’re already using its features to marketing their content to reach out their “targeted” audience. So, don’t you think, it would be best to utilize these features of YouTube to optimize your video, headlines, and descriptions to grab the attention of your site’s visitors and get the highest possible rankings in search engines such as Google, Yahoo, and Bing?
To use YouTube keyword suggestion tool, go to http://www.youtube.com/keyword_tool and use it just like you’d use any other keyword suggestion tools that I have listed out above.
With YouTube keyword suggestion tool, you’ll get fresh set of keyword ideas to create video content marketing plan. For instance, you could create a PowerPoint video showing how to use keyword tools before publishing anything on your site to ensure it is optimized for search engines.
Well, there you have it – best keyword research tool you can use for free.
Did you like this article? If yes, please help spread the message on Facebook, Twitter, Google+.
Comment below what you liked or found useful about the best keyword research tool for free.

Important Computer Repair Advices

Pc problems could be difficult. Sometimes they could just happen with no warning. Issues might arise as a result of power surge, a components failure, a computer virus, etcetera. We strongly think that anybody must have a back-up system in place. Possibly you choose to subscribe to an on-line back-up system, or else you just purchase an external hard disk drive and set it up, one must also have a back up. Pcs becoming less expensive, you are able to most often purchase a new pc, rather than investing thousands of dollars on the pc repair service. A computer units failure can take place and also the pc could work. This is just one of those tricky situations, simply because pc can crush at any time. At these times it's still very essential to fix the problem quickly. Ask a savvy friend or simply go to a computer repair shop. These days, numerous pc services center offer free diagnosis.

In some cases, a computer hardware failure is really obvious, that there's no doubt you have to visit a computer shop. A virus is also some thing you must be aware of. We tips everyone ought to offer an anti-virus system in place. Yes, ONE! Not 2 or 3 or even more! One anti-virus is sufficient! Some viruses are additional than obvious, appearing on your display when you try to do one thing. These viruses are quite irritating, but at least we realize that this pc is infected and actions ought to be requires as quickly as possible. The majority of the pc stores can fix this issue.

In most other cases, a slow laptop computer or Computer is a indication that you may want to have your pc examined for viruses. It might be also if you see a blue screen of death and also have to restart many times when operating particular program.

For anybody that's unsure about how much some thing could cost with regards to a Computer issue -- it's simple to get an estimate. In this way you understand what it's going to price you and once to expect repairs to become done. Some thing which may be very essential when you're operating your own business or just rely on your computer on a day-to-day basis.

Computer restore shops are important to many of us as technology remains to consume our lives. It is necessary that you look into looking for a reliable pc repair shop in your area that's affordable, fair capable to explain to you what's occurring with your Computer. If they're of tiny assist look into the internet. Don't be fooled by websites which are full of specialized jargon and a lot of corporate testimonials. When searching for Laptop repair you'll need a middle ground. Somebody that is expert, technical and that can refer to any pc user. Be certain that you're pleased with the service you've obtained and also the explanations which have been given. This way you remain in control of the service and may ensure that the pc continues to be repaired and also you know what was done. As soon as you find the best pc shop, you'll usually these folks for any pc related problems.

How To buy The top Wireless Router Deals

Finding the right wireless router deals isn't a easy matter of driving into the local electronics store and buying whatever is on sale. There are lots of items to consider and you don't need to make a hasty option that you might regret later. A lot of people don't have to get in to the information on creating this decision because sorting via all the different wireless routers as well as their different features is the same as learning a new language.

In this post I'm going to inform you a good way to choose which wireless router is best for you and also offer a resource which makes the process even easier. There's two things you require to consider when looking for the best wireless router deals.

They are:


1. Which kind of network user are you? Are you a Surfer? A Streamer? Or perhaps a Gamer? (Read more about these below.)

2. Future proofing. Certain any cheap run-of-the-mill router might do great just for a pc or two and perhaps a printer, but if you consider there's a remote possibility you'll be including extra wireless products to your network in the near future you'll almost certainly ought to upgrade as soon as possible. When you look at it from this perspective you're really saving money through getting an excellent wireless router to begin with rather than being forced to upgrade any time you purchase new wireless devices.

Kinds of Network Users

I prefer to break these down into 3 groups: Surfers, Streamers and Gamers.

Surfers

Surfers are pleased with looking at their e-mails, shopping online, publishing out docs and perhaps downloading the occasional songs or movie file. Network users such as this don't spend a long time on their laptop or computer and just utilize it whether they have to. Any run-of-the-mill Wireless N router is fine for Surfers simply because they don't put a lot load on a wireless network and possibly never will.

Streamers

They're your movie and music lovers. They love to discover big data files on-line, download them to a central pc or media server, and after that stream them out to all the other pcs on their network. This needs a wireless router which has extra memory space and processor power. A built-in USB drive port for sharing out data is also a great idea.

Gamers

Gamers often put the same amount of requirement on a wireless network as Streamers do, but with an essential variation. Surfers and Streamers can ruin a wireless network for Gamers who, in turn, could make surviving in the same household miserable for all else. The least drop in connection won't really trouble a surfer, however the same drop in connection is a cataclysmic event for any Game player. Hrs of progress spent on a role-playing game could be lost in some seconds or the major character in a first individual shooter can instantly become a simple target. That's why it's essential players have their own network to play on. It retains everybody in the house sane. You can do this using a high performance wireless router exactly like the one a Streamer would use except with dual-bands. Dual-bands permit you to work two networks in the house as well with no traffic on every "stepping on" every other and causing chaos.

So, if you're a Surfer any highly-rated Wireless-N Router will perform. If you're a Streamer you'll want some high-performance features created to manage HD video. If you're a Gamer you'll need a high-performance router with dual bands.

Should You Use “Gray Hat SEO” Tactics on Your Site?

 

 

 

Have you been referred by your SEO consultant to try gray hat SEO techniques to rank your site (page) quickly on the search engines for most competitive keywords in your niche? If you haven’t, I am going to tell you why you should try Gray Hat SEO tactics for ranking your site better and quicker!

I have been spending a lot of time crafting out helpful articles around search engine optimization (SEO), and so far, I have come across a lot of handy (free) ways to perform keyword research as well as how to optimize your site/blog to ensure you’ll be actually be found on the Internet.
Before explaining what gray hat SEO technique is and how you can benefit implementing on your site, let me cover some important point for you today. Over the past several month, I have been crafting topics that basically hovers around search engine optimization (SEO), which I think, is the most important aspect that you need to take care of before you even set up a site/blog.
Search engine optimization involves many sub-steps, which include niche market research, finding profitable keywords to target for that market (keyword research), and performing a thorough competitive analysis of those keywords to ensure you’ll actually get high ROI in terms of rankings and driving “targeted” traffic to your site, no matter which niche you’re in).
Once you have found right set of keywords to target and optimized your site and sales page(s) around it, you can now begin to market your site using three methods – by following a) black hat SEO tactics b) white hat SEO tactics and c) gray hat SEO techniques.
Before I explain what is gray hat techniques (as the topic is around gray hat, not others), let me explain what black hat and white hat SEO tactics are.
Related article: How Not To Do SEO
Black hat SEO tactics – Black hat SEO tactics will get your site banned from Google search engines because all the SEO tricks, tips, and methods you follow are against their guidelines.
Since Google and other major search engines wants to offer the best search results for their users, they’re constantly rolling out new search engine algorithm that filters out “genuine” site from the bad ones.
White hat SEO tactics – White hat SEO tactics is the “legitimate” ways to ranking your site on search engines. You actually do most of the SEO manually to ensure that you’re not using any automated tools to generate content on your site, or get Facebook likes, blog comments, and other backlink generating tactics. Everything is done slowly and naturally so that nothing appears unnatural in white hat SEO tactics. As a result, Google will love your site over others and rank it accordingly.
Now, let’s talk about the focus of today’s topic – i.e. gray hat SEO?
What is Gray Hat SEO tactic?
According John Andrews, a SEO Consultant, “Gray Hat SEO isn’t something that sits between White Hat and Black Hat SEO, but they’re rather ‘SEO tactics that aren’t well-defined by major search engines such as Google, Yahoo, and Bing.’
“Most people will likely disagree how these tactics could either support or contradict to the published guidelines of Google,” continues Andrews.
Why Gray Hat SEO techniques are important for your site?
Although Gray Hat SEO is a risky business, nonetheless, it’s more beneficial than your normal White Hat SEO tactics.
Gray Hat SEO examples include buying link from external sources such as article submission sites, forums, social media sites (Facebook, Twitter, Pinterest, YouTube, etc). The risky part here is that Google doesn’t approve of any party participating in “link” building schemes.
Of course, when you start to get loads of, thousands of, backlinks from high PR blogs, forum, and sites in you niche, no wonder your site will start to get immediate rankings for keywords you have used for the Gray Hat SEO tactic.
If you want to get quick rankings by getting high PR backlinks to your site and have plenty of budget, thousands of dollars to spare, we highly suggest that you sign up for Gray Hat SEO as the return for your investment is huge.
Yes, you’ll get likes from real people on your Facebook page, drop relevant and natural comments on high PR blog/site(s) around your niche and bring flood of relevant traffic to your site.
Related article: Top 7 SEO Best Practices for 2015
Gray Hat SEO Examples
Here are some of the examples of Gray Hat SEO strategy that most internet/affiliate marketers use:
#1: Social Media Buys to Drive Traffic
Do you know that there are software tools that will allow your brand to get thousands of followers on your social media profile within 2-3 days, automatically? For example, many SEO companies use mass friend requests to get small business owners around 20-30,000 followers on their Facebook, Twitter, and Google+ profiles.
While this Gray Hat SEO tactics seems to generate high ROI in lesser time than White Hat SEO, it’s definitely against the Google SEO guidelines.
Fortunately, Google has remained silent about these tactics, but that doesn’t mean you’re not playing games with them. You could be banned or penalized in the future, if not now!
#2: Paying for Site/Blog Review

If you’re not a very popular company, or just starting out, hiring someone to write an honest reviews about your brand and services is definitely get you noticed online. Plus, search engine robot haven’t the sophisticated intelligence of a human, and hence, won’t be able to crack it down. Is it scam or not? But nonetheless, paying for site/blog reviews is still considered a little bit shady.
#3: Paying for bookmarking services
A lot of small businesses are paying for bookmarking services and Google hasn’t said anything about it yet. That means, although paying for getting link back to your site is unauthorized by Google, nothing has been done to weed out site that uses bookmarking services to promote their brand and services.
If you’re thinking about getting more exposure to your site, you can pay for people to suggest your links to their connections on social bookmarking sites like StumbleUpon, LinkedIn, Reddit, among others.
Or if you’re like me, you can quietly create multiple accounts on Facebook, Twitter, Google+, and other social bookmarking sites and promote your products and services. There are software tools that automate social bookmarking sites, too.
Social media sites may ban you, but Google won’t, and we think it’s one of the best Gray Hat SEO tactic you can employ to promote your site, quickly and easily.
#4: Spinning content
In addition to buying reviews, Facebook and Twitter followers, you also need to offer something of value useful to your targeted users in several places like article submission directories, forums, and blogs in your niche.
A lot of people are using duplicate content to promote their brand and services. They’re using tools such as The Best Spinners that gathers content, and even suggests, from various sources around a specific topics, spins it, and create a 100% original “fake” content.
Spinning content is definitely considered a Gray Hat SEO tactic as the content isn’t detected by search engine robots if they’re fake or original. For example, a lot of people use PLR content they spread around the Internet to generate a free backlink to their site, which is considered to be a Gray Hat SEO tactic.
Well, we think, any method that creates spun content is likely be on the gray zone. The White Hat SEO tactic would be to craft an original article, even if its means sitting behind the desk for an hour and bleeding your fingers, or simply paying a professional writer to churn out blog articles for online marketing.
#5: Creating micro-sites for each niche
Micro sites are small sites that are creating focusing on very specific set of keywords, which we think isn’t a Gray Hat SEO tactic.
However, if you go on creating 10-20 micro site, or “micro niche sites,” for every keyword you want to target and then point back to your original site, it may definitely a Gray Hat technique.
Although there’s nothing bad about creating highly targeted niche sites, you must be aware of the search engine spiders might consider it gray hat.
Related article: Black Hat SEO Techniques to Avoid In 2015
So, should you consider using Gray Hat SEO tactics for your site?
Well, we think Gray Hat tactics isn’t that bad at all to rank your site higher in search engines. Google for “Gray Hat services” and you’ll find SEO companies advertising Gray Hat SEO techniques as their services. You may employ Gray Hat SEO tactics on your site, but at your own risk because you never know when you might get “slapped” by Google during its next update.
What’s Gray Hat SEO now can become a Black Hat as soon as another Penguin and Panda update rolls in which often does, every year.
So for a time being, if you want to get high ROI with less effort, time, and make everything automated, you can use Gray Hat SEO tactics, but search engines still don’t like it.
You won’t gain a lot by staying on the bad side of Google, but being creative in your marketing campaigns is always a good idea. So what should you do, I hear you ask.
We highly recommend that you do not stick exclusively to White Hat SEO tactics. You’ll have to spend a lot of time, energy, and resources to get high ROI from White Hat SEO tactics alone. However, if you want to get quick results, I would recommend you employ White Hat automation tactic in your SEO campaigns.
Although automation is considered as Black Hat by Google, but there is a thing such as White Hat automation, which could be another term for Gray Hat SEO tactic.
So you see, if you want to stay competitive in your niche without investing a lot of time and money, White Hat automation are the best option you have on your side.
There are several software tools such that were created with Google’s guideline in mind, but also utilizes some automation tasks to improve quality, and decrease cost and time.
These tools include:

• Google Keyword Planner Tool: With this free SEO keyword suggestion tool, you can get relevant keywords with their search volume, competition, and cost estimates for ad copies. I usually use Google Keyword Planner tool.
• Keyword Discovery Tool (WordStream):
• The Best Spinner

Whether you’re are researching to get relevant keywords for your niche site, or crafting out keyword-rich sales copy, blog articles, or ad copy, you are always following Google’s guidelines.

How to Create a Responsive Layout for Your WordPress Site

To properly create a responsive layout for your WordPress site, you need to understand the basics.

You know that creating a WordPress site is going to be important for your online presence. While there are many other platforms that are available for web building, WordPress has truly become one of the most favored for many different reasons. It does come with its challenges. Not only is it important to build a WordPress site properly, but now strong consideration has to be given to building a responsive layout.

What does responsive mean?

Not all that long ago the website owner only had to be concerned as to how their site appeared when accessed through the major search engines. Now they have to be worried about their appearance in many different types of mobile devices. Not only do we need to consider the user experience, but we also have to ensure our web presence is fully responsive for these devices in order to be in favor with Google and other search engines.
They key to a good responsive website is ensuring that it can adapt nicely to any screen that it is being displayed on. This is going to take time and work, and comes with some challenges, although these can be overcome.
What a lot of WordPress site owners do is rely on purchasing themes that have the responsive features built into them. This works in some cases, but for site owners that really want the best performance from their sites these themes are often limited.
For those who are not happy with their responsive theme it may mean that they need to hire formal web designers to create a responsive website for them.
Then there are those that want to have full control over the performance of their website so they will take on the challenge of building their own responsive layout for their WordPress site. In order to do this they need to learn how to work with a framework.

What is a framework?

A framework for a website is basically a collection of files and folders needed for the building of the site. These files include HTML, JS documents and CSS (these consist of different codes).
Being as most websites have similar structures, a framework just cuts down on the need for repetitive work. The same codes can be used for many different websites, and then just customized for the specific website needs.

The framework can be used for different processes. The programmer can use it for the implementation of the connecting of the data base to the site content using a PHP language. The web designer utilizes the HTML documentation for the planning of the content layout along with the CSS style sheets.
There are two basic frameworks, one that is applicable to the backend and the other is the frontend.
Focusing on the responsive website structure you are going to want a responsive framework to work with. There are several that you can purchase. Zurb is one and Bootstrap is another. You may understand this better knowing that it was created by one of Twitter’s developers. It has been around since 2010 while many others have been around a lot longer than that. It is one of the most popular because it has a lot of capabilities already built into it. It possesses the necessary CSS, HTML and JavaScript elements that are going to be needed for the responsive website.
There are some frameworks that are referred to as grid systems but are in essence still frameworks. They are noted for being user friendly to work with.
If you have decided that Bootstrap is the way to go then it is going to give you a couple of options. If you have no knowledge however concerning CSS, HTML or JavaScript then you have a fair amount of learning ahead of you. You can gain this knowledge by paying for programs that will teach you this, or you can seek out the free tutorials. At first it is going to be a little frustrating for you, but if you persevere you will get your responsive website built just the way you want it.
You may want to begin with learning the basics of HTML first. This is the language that is used for building web pages. Then JavaScript is the language that is used for the programming of the pages. Finally CSS is the style sheets used for your content.
Once you have a thorough understanding of these then you will not be not be intimidated by the frameworks.
Once you have built your new responsive website, be sure to check out its look and performance on as many different mobile devices as possible.

10 Signs You Should Invest In Social Media

 

 

Why should you invest in social media?

Here are few reasons why social media marketing is beneficial for small businesses:

Social media profiles enhance your brand image: – Business image is vitally important. It makes your audience have opinion about you the moment they meet you (within first few seconds), that is going to last for years to come. A social media page with professional look, logo, a URL to the website, and active status and posts tells your audience that you are serious about your business.
Help you establish yourself as an industry authority: – Social media is not just about publishing your remarkable content. It is also about “being human,” giving your unique perspectives on things, connecting with other people interested in your offerings, and giving them interesting information that will help solve their problems, and show them how to use your products and services and enhance your life.
Social media is cost-effective tool to reach your audience: – You can post engaging photo and text messages on Facebook, take part in a industry TweetChat, or upload a video on YouTube, and basically be around where your target market is and increase your engagement as well as conversions for your business. Do not try to be on every single network out there; just stick with 2-3 social networks that will give you the most returns of your bucks.

But if you have not been receiving all these benefits, that means you are probably doing one of these mistakes on your social media marketing.

Here are 10 signs you should invest in social media:

1. Your last update was over a year ago: – Inactivity on your social media profiles seems to translate to a sense of mistrust in your business. Social media is a great way to find and communicate with your audience as well as a great way for potential customers to discover you.
2. Your customers are on social media: – Social media is going nowhere. It is going to stay here. Although it will change and evolve over time, but it is definitely going to be around here even after 100 years. Why? Well, because people absolutely LOVE it. And what drives your sales? Customers! Who are they? People. Where do they hand around most of their time? On Social media sites. Why you need to be on social media? Well, there is where your potential customers are.
3. You are not where you customers are hanging out: – Your customers are actively engaged on a platform, but you are not. Being on the same social media as your potential customers are is a great way to participate and keep track of conversations that are already happening about your brand, products, and/or services.
4. Your customers are engaged with your competitors: – Your customers are talking with your competitors on the same platform. If they are talking with your competitors, and not you, your are giving the opportunity to build relationships with your customers to your competitors. Social media, when used efficiently, is another area to start, build, and strengthen business and client relationship, thereby, creating and maintaining, not mentioning, brand loyalty.

5. You do not “update” your offerings (products and services): – Out of date product listings are not only disappointing to your customers as well as your potential customers, but also can reflect negatively on your brand. Featuring products and services you do not offer, or no longer offer, makes you misrepresent yourself and set yourself up for unrealistic expectations from your visitors. Moreover, if you do not even take time to update a social media listing, why should your visitors think you should be able to take care of them? A lack of attention to detail can translate into a lack of attention to your customers, at least in their minds.
6. You use popular hashtags without even knowing anything about them: – Participating in a conversation using popular/trending hashtags may get you a lot of exposure, but if you have to be pay attention. Do your research first to learn what the trending hashtags is all about to figure out whether your post actually belongs there. All you have to do is click on the hashtags, and within seconds, you will be able to tell whether it’s a topic you should cover and how to handle it.
7. You do not have a plan to handle negative responses, errors, damaging posts: – Social media is very fast – once your post a content, it is immediately available for everyone to consume, and your audience will let you know how they feel about it, which can sometimes result in backslash for your company. Having a plan of action on how to handle those negative responses (potential disasters) is the “wisest” thing you could for your brand’s social strategy and reputation.

8. Your profile list dates should be changing, but they never do: – If you mention on your profiles that you have been helping your clients for over 7 years but that number has not changed for over 7 years, that’s a sign that you must be active on social media. As described above, it signifies a lack of attention to details, creates a bad impression in front of your potential customers, and means you are missing out the opportunity to showcase your experiences that will help your potential clients to trust you more.
9. You do not have any idea what the previous two items even meant: – If you or anyone in your office is unfamiliar with popular/ trending social media terms, it is definitely a sign that you must be engage in social media and start learning about it, or hire someone who knows how to use social media.
10. You think social media has no value: – When done ineffectively (haphazardly), social media will probably not give you much of an ROI for you. But when done with purpose, it can offer you great returns on investment and each of your profiles can become a solid web presence for your brand that you have total control over.
Conclusion
Being active on social media does not mean you have to create dozen profiles, or otherwise your business will fail. Just find 2-3 popular social media network and create a nice profiles there by regularly posting content that you and your customers find interesting, and over time, you will have already created a strong online social media presence that will drive traffic to your site and generate sales for your efforts.