You only have 5 minutes to read this article before it destroys itself.
As marketers, we have been taught to keep our eyes of the far and the distant – i.e. build brand over time; make many memorable impressions; and create something that actually becomes the part of the cultural sphere that will take your product to the next level along the way.
So why would self-destroying ads – ads that only have life span of few seconds – be the next biggest thing in the marketing industry? There are certainly few benefits of using Snapchat to introduce new products, give a unique voice and personality to your company, and separate yourself from the crowd.
Taco Bell uses Snapchat well because they talk in the language of their primary audience – teens and millennials in the 16-35 age bracket. They often use emoticons, which is the preferred way of texting messages of the 18-35 age groups. Therefore, if you use formal language without seeming desperate or snobbish, most users will not bother engaging with your brand at all.
Let us say a customer snaps a photo of your product saying he/she cannot open it from its package, saying it is too difficult to unwrap. You can span a photo or create a 10 seconds long video showing them exactly how to do that, which not only answer their question, but also makes you appear someone who cares about his/her customers.
Snapchat Tricks and Tips Everyone Should Know About
As marketers, we have been taught to keep our eyes of the far and the distant – i.e. build brand over time; make many memorable impressions; and create something that actually becomes the part of the cultural sphere that will take your product to the next level along the way.
So why would self-destroying ads – ads that only have life span of few seconds – be the next biggest thing in the marketing industry? There are certainly few benefits of using Snapchat to introduce new products, give a unique voice and personality to your company, and separate yourself from the crowd.
How small business can use Snapchat:
- Launch new products: –
Taco Bell uses Snapchat well because they talk in the language of their primary audience – teens and millennials in the 16-35 age bracket. They often use emoticons, which is the preferred way of texting messages of the 18-35 age groups. Therefore, if you use formal language without seeming desperate or snobbish, most users will not bother engaging with your brand at all.
- Provide quick video answers to customers questions/issues: –
Let us say a customer snaps a photo of your product saying he/she cannot open it from its package, saying it is too difficult to unwrap. You can span a photo or create a 10 seconds long video showing them exactly how to do that, which not only answer their question, but also makes you appear someone who cares about his/her customers.
Snapchat Tricks and Tips Everyone Should Know About
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